Exhibit Shows Women Weren't
Just Pretty Faces in
Early Days of Broadcasting
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Martha Brooks' show on WGY-Radio
Schenectady in New York ran for almost 35 years.
(Photo courtesy of the Library of American Broadcasting)
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By Kendra Nichols
Maryland Newsline
Tuesday, March 15, 2005
COLLEGE PARK, Md. - Radio broadcaster Martha Brooks used to say her place
was in the home.
Brooks, whose “Martha Brooks Show” aired for
almost 35 years, commissioned an ad saying, “Martha Brooks is one
woman whose place is definitely in the home – your home. And that’s
just where you’ll find her, too. When you tune into WGY each morning, Monday
through Friday, from 9:15 to 10:00.”
Of course, those were different times. Brooks’ ad ran
more than 50 years ago at the midpoint of her broadcasting career at WGY-Radio Schenectady in New York. The message underscores that, like many
female pioneers in broadcasting, Brooks had to balance audience expectations
of her role with the competitive realities of a male-dominated
field.
Brooks is now one of 16 women being celebrated at an
exhibit at the University of Maryland’s Library of American Broadcasting.
It's
designed to correct people’s assumptions about the roles women played in the
first stages of radio and TV news and entertainment.
“We’re kind of wedded to this idea that there were no
women in the early days of broadcasting,” said Cary O’Dell, the main
archivist for the exhibit. But, she added, “It didn’t start with Barbara
Walters. These ladies had a lot of power.”
The exhibit draws from a group of collections
containing more than 1,500 photos, 284 audio clips, 19 videotapes and
thousands of pages of correspondence, scripts, notes, journals and other
documents that span the careers of 16 women from 1926 to 1985.
Two additional library collections focus on an
organization, American Women in Radio and Television, and a radio program,
“Housewives’ Protective League.” But because there was so much information
and not enough space, archivists chose only the 16 women’s collections to
showcase in the exhibit.
The women made strides in radio and TV broadcasting,
writing and producing. Some even held executive roles, such as Helen
Sioussat, the former director of the Talks and Public Affairs Department at
CBS from 1937 to 1958. She took over for her former boss, Edward R. Murrow,
but not without a fight from higher-ups who thought a man should have the
job.
“They didn’t see her as Murrow’s right hand,” said
Chuck Howell, the broadcast library’s curator. “They just saw her as a
glorified secretary.” The network executives hired a man for the job
instead, but he didn’t last long. When the job opened again, Sioussat, with
Murrow’s help, claimed it as her own.
The library has had the collections for some time now,
but it wasn’t until 2003 that a National Endowment for the Humanities grant
allowed archivists to process the mountain of information, make it available
to researchers and create the exhibit, which is on display on the College
Park campus. It took archivists nine months to wade through the documents
and tapes.
The collection of scriptwriter Mona Kent, who wrote for
the radio soap opera “Portia Faces Life” and worked as a creator and writer
for several radio and TV soaps, has more than 3,500 radio and TV scripts
alone.
Maurine Beasley, a member of the broadcast archive’s
board of directors and a journalism professor at the university, endorsed
and supported the project from its earliest stages. She said the exhibit is
important because much of women’s experience in early broadcasting is
ignored.
“These were very courageous pioneers in a field in
which they faced a good deal of suspicion because of their gender,” she
said.
And as a woman who received her journalism degree in
the 1950s, Beasley said she can identify with them. “I think anybody – any woman
in my era – found themselves in a situation in which they faced considerable
discrimination,” she said. “We knew we were in a different category than our
male colleagues.”
Most women broadcasters were given shows that were
directed at a female audience: soap operas, fashion programs, cooking and
gardening shows and what one ad called “woman talk.”
At the exhibit’s invitation-only opening reception
March 16, Beasley will host a telephone question-and-answer session with the
three women from the exhibit who are still alive: Helen Faith Keane, Fran
Harris-Tuchman and Betty Ramey.
Keane, who hosted the “The Helen Faith Keane Show” for
WABD-TV in New York City, is 104.
The exhibit, which is free and open to the public,
will run through July on the University of Maryland’s College Park campus.
It can be found in the Maryland Room of the university’s Hornbake Library.
Hours will run Monday through Friday, 10 a.m. to 5 p.m., and Saturdays noon
to 5 p.m. For more information, call (301) 405-9212.
Copyright ©
2005 University of Maryland Philip Merrill College of
Journalism
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