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Congressional Challengers Raise Big Money But Still Trail Incumbents

By Meghan Mullan
Capital News Service
Wednesday, Aug. 14, 2002

COLLEGE PARK - Maryland congressional challengers have raised $2
million more this year than they had at this time in the 2000 election,
driven by high-profile races in the 8th and 2nd districts and deep-pocketed politicians.

Challengers are competitive with incumbents in the fund-raising race,
according to the most recently filed reports with the Federal Election
Commission. Incumbents in Maryland had raised $4 million as of June 30,
while challengers reported raising $3.1 million.

But experts said it remains to be seen whether money in the bank will
mean votes in November.

"Obviously, money makes a difference, but not in every case," said Jonathan Allen, a reporter who covers Maryland politics for Congressional Quarterly.

Most of the challengers' money this year is coming from the 8th District, where Democratic challenger Mark K. Shriver has already raised $2,298,550, compared to Republican Rep. Constance Morella's $1,676,650.

Two other Democrats in that race, Christopher Van Hollen and Ira
Shapiro, have raised $1,071,596 and $719,317 respectively, helping make
the 8th District the most expensive House race in the country.

Other challengers in the state are digging deep into their own bank
accounts to fund their campaigns.

In District 2, businessman-turned-candidate Oz Bengur has put about
$300,000 of his own money into his $461,038 campaign for the Democratic
nomination to the open seat. Bengur's opponent in the Democratic primary,
Baltimore County Executive Dutch Ruppersberger, has raised all of his $467,673 from outside sources.

In the Republican primary in District 1, challenger Dave Fischer has raised $155,590. But the Timonium lawyer vows to spend more than $200,000
of his own money in his bid to unseat GOP Rep. Wayne T. Gilchrest, who
reported raising $208,779.

Allen said putting a personal fortune into one's own campaign can buy a candidate regard.

"Spending money on one's own campaign shows seriousness to potential
donors," he said.

It takes money for a candidate to be introduced to the average voter, said American University professor Allan Lichtman.

"Candidates without money usually have low visibility," he said.

But James Gimpel, professor of government at the University of Maryland, College Park, said money isn't everything. He doubts that money will be the deciding factor in the District 2 race, for example, where Republican Helen Delich Bentley has raised just $188,895, because she still has high name recognition from when she represented the district from 1984 to 1994.

"Some candidates run on shoe-string budgets," Gimpel said. "They have
a volunteer staff and they can do well or at least make things interesting."

Allen said money will likely not be the deciding factor in the District 8 race, either. In that race, he believes the Democrat who wins the primary will have to make a compelling case as to why Morella should not be returned to Congress.

Democrat Deborah A. Vollmer finished second in the 8th District primary in 2000, working on a very low budget. She is running again this year, but has not raised the $5,000 needed to file an FEC report.

But 90 percent of those who win congressional elections outspend their
opponents, said Steve Weiss, spokesman for the Center for Responsive
Politics. By that standard, most of Maryland's incumbents appear to have
no real competition.

In District 3, Rep. Benjamin L. Cardin, D-Baltimore, has $571,309 to
run against three competitors who have less than $5,000 each, according
to the June 30 FEC filings.

Republican Rep. Roscoe Bartlett of the 6th District has raised $111,757 for his race against Democrat Don DeArmon, who reported $27,735.

Democratic Reps. Albert Wynn of the 4th District, Steny H. Hoyer of
the 5th District and Elijah Cummings of the 7th District had campaign
bank accounts ranging from $317,391 to $794,662. None of them faces a
challenger with more than $28,000 in the bank.

"Incumbency is very powerful, since each member of Congress spends
millions of dollars every year serving the district and communicating with constituents," said Larry J. Sabato, director of the University of Virginia's Center for Politics.

The 8th District may be the only one where incumbency will not be the deciding factor, Gimpel said. Because the district was significantly altered this year in redistricting, Morella is new to many voters in her district.

But Gimpel also noted that Morella, as the sole Republican running in the district, does not have to spend for a primary campaign.

"The key is for a candidate is to spend enough to get out a basic message, not to try to outspend the other candidate dollar for dollar. Many outspent candidates still win because of incumbency, party balance and coattails," said Sabato.

Copyright © 2002 University of Maryland College of Journalism

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